fullthrottle.ai is an end-to-end, first-party data-powered technology company that helps marketers identify, curate, and target audiences. They are helping bank and credit union marketers identify and resolve website visitors into first-party addressable households of real, in-market leads — without relying on cookies, IP addresses, or mobile identifiers. Once identified, fullthrottle.ai helps deploy omnichannel marketing to immerse these identified households with targeted marketing campaigns.
In a recent Advertising Week article, their Chief Product Officer explained:
Brands must move on from third-party data sources and focus instead on a more reliable supplier: their own first-party resources. By becoming data farmers instead of scavengers, brands can keep and maintain useful data resources while at the same time constantly generating new information to bolster their campaigns.
Businesses that invest in their first-party data — in the tools and infrastructure needed to collect, store, and analyze that data — will achieve a state of data independence and be able to survive any new policies or changes to the AdTech landscape.
We first met fullthrottle.ai through Craig Young, their Regional Vice President. He has a combination of 20+ years of advertising experience in advertising agencies, corporate communications, print media, online and television. Connect with Craig to learn how fullthrottle.ai’s patented technology can help you optimize your current marketing efforts.
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Contact: Craig Young
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