segmentation snapshot

Segmentation is the process of grouping members of a large group into smaller groups based on shared characteristics and similar product or service needs. While geographic and demographic segmentation is often used in bank marketing, more detailed segmentation is required to ensure successful targeting.

We utilize a household level segmentation system to prepare a snapshot of your customer and market households. The snapshot includes an analysis of market segment growth opportunities and a review of dominant segment characteristics and product-specific behaviors.  To learn more, contact us.

PRODUCT GAP ANALYSIS

With markets and customer preferences changing so rapidly, gaps in product or service offerings can periodically occur.

Market Insights' Product Gap Analysis will evaluate your current suite of products against both competitor product offerings and product-specific market level propensity for product demand and usage in order to make recommendations for product/service additions or deletions.

To learn more, contact us.

CULTURE Analysis

Culture is never static; it evolves over time - and can often fall out of alignment with strategic goals. As companies navigate through major changes (e.g. digital transformation, acquisition, change in leadership, etc.) it is especially crucial to shape the culture that you need in order to be successful. 

Market Insights has a distinctive methodology for assessing your current situation and making recommendations that will shape an agile, sustainable culture. We support your organization with the availability of customized training and follow-up.

To learn more, contact us.