There remain approximately
78,000 bank branches and 21,000 credit union branches throughout the United States. Consumers are telling us that’s too many.
— Joe Sullivan

Too Many Branches

A consulting service that offers a new framework for making data-driven decisions about right-sizing your branch network and reinvesting resources.

If you’ve been in business for more than a decade, there is a good chance you’ve already begun to debate the future of your branch network. If not, you should. Dramatic shifts in consumer digital banking behavior, a steady drop in branch traffic, and increasing operational costs have strained branch profitability and prompted an ongoing decline in the number of physical locations.

National and regional financial institutions have shuttered thousands of branches as fewer consumers are choosing a branch as their preferred banking channel. Yet, too often, smaller institutions get bogged down in emotionally charged questions about specific branch locations and the impact closure or consolidation could have on their culture, consumers, and communities.

We help organizations of all sizes and structures assess the profile of existing and potential branch users and identify the optimal purpose and placement of existing branches. Moreover, our process can help you anticipate and navigate cultural issues that often slow or derail decisions about relocation, consolidation, or closure.

Email us to learn more, or call today to find out more about this consulting service.