market insights is an independent consulting firm serving community banks and credit unions exclusively since 1993.

who we are

The financial services industry is changing faster than most institutions can track — and the old playbook for growth, strategy, and relationship banking doesn't always apply anymore. Market Insights helps community bank and credit union leaders make sense of what's changing, identify where the real opportunities are, and move forward with clarity and confidence.

We're not a large firm with a community banking practice. We're a small, independent firm where community banking is the only thing we do. That distinction matters — in the quality of our advice, the depth of our relationships, and the candor we bring to every engagement.

what we do

We consult

From market analysis and branch strategy to strategic planning and M&A readiness, we work alongside leadership teams to turn data into decisions. Every engagement is built around your institution's specific markets, challenges, and goals — not a templated approach designed for someone else.

We Speak

Joe Sullivan and Jim Perry present at state banking associations, credit union leagues, fintech conferences, and graduate banking schools across the country. Our sessions are research-grounded, candid, and designed to move people to act — not just inform.

We Contribute

Beyond consulting and speaking, Market Insights is an active voice in the conversations shaping community banking and credit unions — through the Banking Forward newsletter, podcast appearances, contributed articles, and industry analyst programs. If it's being discussed, we're usually part of the discussion.