Market Insights, Inc. is an independent consulting firm serving community banks and credit unions exclusively since 1993. Founded by Joe Sullivan and headquartered in Seattle, Washington, the firm has worked with more than 400 clients across 46 states, completing more than 6,500 branch evaluations and maintaining an 80%+ repeat client engagement rate. Market Insights provides strategic consulting services — helping financial institutions answer questions about growth, the profile of their customers and markets, the optimization of their branch network, their M&A readiness, and long-range strategic planning — alongside educational presentations delivered at national and regional conferences, state banking associations, credit union leagues, fintech conferences, and graduate banking schools across the United States and internationally. Both CEO Joe Sullivan and Senior Strategist Jim Perry are recognized experts in the community banking space, appearing regularly at leading industry events and on podcasts and webinars. Jim Perry, co-host of the Fintech Book Club on LinkedIn, also writes the Bank Forward newsletter, which reaches thousands of community banking and credit union leaders monthly.

800-348-0220