periodically, members of our team are invited to share their insights
with various industry resources and publications.

the latest news via twitter

27 September 2016 - Joe Sullivan shares his thoughts about marketing and connecting with the customer following a presentation at the ABA Bank Marketing Conference.

09 August 2016 -
Banks Should Focus on Feelings and FinTech Partnerships - Joe Sullivan shares his thoughts with Money Summit


24 April 2018 - The Digital Dynamic for The Financial Managers Society, Inc.


14 February 2017 - 3 Reasons Employees Aren’t Fired Up About Your Brand’s Culture for The Financial Brand


9 December 2016 - The Future of Small Town Banking for Michigan Bankers Association's mbaBanking

15 August 2016 - Modern Demographic Cohorts, Defined By Expectations, Want The Same Things From FIs for #BankSocial

29 June 2016 - Generation Z: Connecting With America’s Next Greatest Generation for #BankSocial

24 March 2016 - 3 Tips To Strengthen Your FI's Social Media Engagement for #BankSocial

20 January 2016 - Are You Ready for Branch Transformation? interview with Training Matters' Honey Shelton

14 January 2016 - Social Media Success Starts With Solid Content Marketing for #BankSocial

Are demographics dead? No. But the marketing landscape is changing and consumers no longer want to be treated as part of a large category.
— Jim Perry for #BankSocial (15 August 2016)


02 December 2015 - Know Your Market: The Key To A Successful Social Media Strategy for #BankSocial


06 May 2014 - Evolve or Die: 3 Steps Small Banks & Credit Unions Must Take Now for The Financial Brand

05 March 2014 - 5 Tricks to Becoming a Financial Marketing Entrepreneur for The Financial Brand

30 January 2014 - How Banks Can Better Connect With Boomers for The Financial Brand


16 December 2013 - 4 Ways Financial Institutions Can Build a Brand-Driven Internal Culture for The Financial Brand


6 April 2012 - Purpose, Passion and Profits for The Financial Brand