periodically, members of our team are invited to share their insights
with various industry resources and publications.

Joe Sullivan spoke with CUBroadcast's Mike Lawson at ACUC on how financial institutions can deepen the human connection.

Joe Sullivan on marketing and connecting with the customer following a presentation at the ABA Bank Marketing Conference.

Banks Should Focus on Feelings and FinTech Partnerships - Joe Sullivan speaks with Money Summit

Jim Perry shared his thoughts on the strategy known as guerrilla marketing with Eric Cook at Free Webinar Wednesdays.

the latest news via twitter

2018

17 September 2018 - 7 Big Strategic Planning Questions Bankers Must Be Asking Now for The Financial Brand

24 April 2018 - The Digital Dynamic for The Financial Managers Society, Inc.

1 January 2018 - Market Planning 2018 for St. Meyer & Hubbard

2017

14 February 2017 - 3 Reasons Employees Aren’t Fired Up About Your Brand’s Culture for The Financial Brand

2016

9 December 2016 - The Future of Small Town Banking for Michigan Bankers Association's mbaBanking

15 August 2016 - Modern Demographic Cohorts, Defined By Expectations, Want The Same Things From FIs for #BankSocial

29 June 2016 - Generation Z: Connecting With America’s Next Greatest Generation for #BankSocial

24 March 2016 - 3 Tips To Strengthen Your FI's Social Media Engagement for #BankSocial

20 January 2016 - Are You Ready for Branch Transformation? interview with Training Matters' Honey Shelton

14 January 2016 - Social Media Success Starts With Solid Content Marketing for #BankSocial

2015

02 December 2015 - Know Your Market: The Key To A Successful Social Media Strategy for #BankSocial

2014

06 May 2014 - Evolve or Die: 3 Steps Small Banks & Credit Unions Must Take Now for The Financial Brand

05 March 2014 - 5 Tricks to Becoming a Financial Marketing Entrepreneur for The Financial Brand

30 January 2014 - How Banks Can Better Connect With Boomers for The Financial Brand

2013

16 December 2013 - 4 Ways Financial Institutions Can Build a Brand-Driven Internal Culture for The Financial Brand

2012

6 April 2012 - Purpose, Passion and Profits for The Financial Brand