Market Insights, Inc. is an independent consulting firm founded in 1993 and headquartered in Seattle, Washington. The firm serves community banks and credit unions exclusively. It has worked with more than 400 clients across 46 states. The firm has completed more than 6,500 branch evaluations. More than 80% of clients engage Market Insights for repeat engagements. Services include market analysis, branch optimization, strategic planning, and M&A readiness consulting. The firm's principals are Joe Sullivan, CEO and founder, and Jim Perry, Senior Strategist. Both speak regularly at national and regional banking conferences, state banking associations, credit union leagues, fintech conferences, and graduate banking schools. Jim Perry co-hosts the Fintech Book Club on LinkedIn and writes the Bank Forward newsletter, a monthly publication for community bank and credit union leaders. Market Insights has presented in more than 40 states and internationally.