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Expansionary GrowthThere is much to consider when deciding whether to pursue an acquisition or external growth strategy. Today's banking environment presents many opportunities for expansion and/or acquisition and senior officers and directors of financial institutions turn to us for the insights to help them make strategic decisions. We identify, evaluate, and prioritize your opportunities. The following services are designed to provide you with the resources necessary to make clear, confident decisions regarding expansion into new markets.
Market Selection and Prioritization Market Insights’ Market Selection and Prioritization service involves our Market Scan, which provides financial institutions with an overview of markets and locations that fit specific criteria for target markets, product penetration and profit objectives. The program identifies and prioritizes the best markets for an organization based on the specific search criteria. The Market Scan results serve as preliminary research that informs an expansionary growth program. It allows for a broad geographic area (zip code, city, trade area, etc.) to be narrowed down to markets that possess more opportunity for an organization than others. We use the latest demographic information available, in-house software tools, and our proven model to identify and prioritize the best markets for further evaluation. Target Market Assessment is designed to provide organizations with a comprehensive report identifying potential sites for expansion and/or acquisition within existing and/or into target markets. We combine in-person field research with the latest demographic data and in-house software tools to identify, evaluate, and prioritize potential sites within a market. The combination of available demographic data, market information, and our own field research allows us to produce comprehensive analyses of targets and make unparalleled recommendations based on our findings. Site Selection is the process of determining the exact location for a facility within a determined target market. It involves intensive research to identify real estate opportunities, contacting brokers and/or real estate agents, and collecting all additional information including pricing, floor plans, and site plans needed to finalize the purchase of property, space, and/or buildings. Strategic Planning is designed to create a prioritized timeframe of action and accountability that supports an organization's objectives. We develop plans that address important issues that directly impact an organization's success including: growth and profit objectives, markets served, mission statement development, human resources and contingency planning. Progress is monitored and measured for a predetermined period of time against the plan, and adjustments and recommendations are made accordingly. Marketing Plan Development will ensure that marketing efforts are consistent, integrated, and will produce measurable results. Our Marketing Plan Developement program is designed to assist in the development, implementation, and evaluation of an organization's overall marketing efforts. We partner with organization to develop a comprehensive, fully integrated marketing plan that will impact the bottom line. Snapshot™ is a valuable tool that provides a quick, easy and objective assessment of specific site and market opportunities. This tool explores the viability and degree of fit for each specific site, as well as provides valuable insight into the demographic and competitive nature of a market including how it is projected to develop. Snapshot™ will provide you with a 5-year financial forecast and pro-forma of each site, and the likely market share you can expect to garner.
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