Brady Walen

Director of Marketing
bwalen@formarketinsights.com

As Director of Marketing at Market Insights in Chicago, Brady works closely with bank and credit union marketers and executives in crafting and implementing marketing strategies – while also pressing management teams to think differently about the role of marketing at their institutions.  Brady holds a degree in marketing from the University of Illinois at Chicago, but is rarely bound by rigid marketing concepts or theory.  He brings original ideas, and the unique insights and perspectives of his generation to the field of financial services marketing as a consultant, writer and public speaker.

“Bottom line: growth, if it's growth you're after, doesn't come from acting like you are already the dominant force in the market, able to deliver average products for average customers. Growth always comes from the edges.”

                                                                                                                                                                                             - Seth Godin

Education and Credentials
B.S. Business Administration, Marketing : University of Illinois at Chicago

Professional Associations
American Marketing Association
Market Research Association

American Bankers Association