Average deposits & Households per branch (2005)

Average Households per Location

Interpretation: more households per branch means more opportunities per financial institution.  This graph suggests that despite perceived competition increases in states like AZ, CA and FL, there is still significant household growth and development relative to number of branches.

Average Deposits per Branch

Where does your state rank?  Average deposits per branch are highest in Delaware, Utah and NY and are lowest in North Dakota, Idaho and Arkansas.  Read Market Insights' 5 Tips for Gathering Deposits and From Six to Sixty: A Generational Approach to Deposit Gathering.