Wisconsin credit union league marketing conference

Madison, WI

September 11, 2007

Time TBD

Joe Sullivan Presents:

Ready, Set, Grow!

A new direction in marketing today’s financial institutions

Historically, financial services marketers have focused heavily on product and/or rate promotions in their marketing initiatives.  However, today’s consumers are exposed to thousands of messages a day, and as a result, they have learned to tune-out those marketing messages that aren’t direct, compelling and sophisticated.  This session will explore a new direction in marketing today’s institutions; and it will discuss how delivering a personal, product free message with passion can be the difference between marketing initiatives that generate real results and those that are simply ignored.

Training Your CEO

Bridging the gap between marketing and the senior management team

As the role of marketing continues to become a more important factor in the success of today’s financial institutions, so does communication between marketing personnel and the CEO/executive team.  This session explores the common barriers between the two teams and discusses three approaches to address the possible disconnects.  Participants will learn how metrics, relationships and case studies can be used to “make the case” for marketing initiatives and ultimately drive marketing initiatives forward with everyone on board.

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