washington Bankers Association - Marketing Conference

Red Lion Hotel on Fifth Avenue; Seattle, WA

Joe Sullivan Presents:

Stop Pretending that You're Different

The importance of Differentiation and Messaging in today's commoditized industry

March 21, 2007

2:30-4:00pm

The industry is flooded with generic value propositions that look like this: "We are your local community institution and we are committed to excellent customer service, local decisions and serving our community." The truth is - nobody cares.  As the financial services industry becomes more commoditized, successful institutions are those that establish and communicate real points of differentiation and offer real value to consumers and businesses.  This presentation will challenge participants to think like the consumer, evaluate the value or their value propositions and inspire the kind of thought needed to develop and communicate real points of differentiation.

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