nebraska bankers association - 2007 bank marketing conference

Lincoln, NE

October 25, 2007

Joe Sullivan Presents:

The Magic of Internal Marketing (10:45 am - 12:00 pm)

The importance of involving your entire team in your marketing initiatives

Internal marketing used to be so easy: a few memos to tellers, an occasional product training day, a poster in the employee break room.  The bar has been raised relative to marketing today’s financial institutions and focusing on external marketing is no longer an option.  This session will explore the vital role marketing plays in driving and even changing organizational culture.  It will also explore how internal marketing can be used to align, motivate and empower employees – regardless of position or function – to support your external marketing efforts and consistently deliver positive customer experiences that help your institution grow.

Reaching In or Branching Out (2:45 pm - 4:00 pm)

Identifying the most viable means of growth for your institution

A decade ago industry experts predicted the decline of bank branching.  Today, aggressive branching has changed the face of banking nationwide.  According to a recent survey conducted by the American Bankers Association, three out of four community bankers think branching will continue to be a chief source of growth for their institutions.  While branching has survived and is certainly one avenue for growth, many institutions fail to recognize available organic growth opportunities.  Participants will learn how efforts to differentiate, communicate a clear value proposition, and/or encourage a culture of leadership and innovation can lead to increased share of wallet and market penetration without having to build additional branches.

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