Aba - National conference for community bankers

Desert Springs Marriot Resort; Palm Desert, CA

Joe Sullivan Presents:

What's Outside the Box?: Understand and Outperform the Competition

February 19, 2007

11:15am-12:30pm & 2:00pm-3:15pm

The directive to “think outside the box” is often taken as a rallying cry for creative ideas and radical change.  Yet within the banking industry it is difficult to point to very many trailblazers these days; as “outside the box” has been overshadowed by a culture of “me-too competition.”  This dynamic and interactive presentation will redefine “outside the box thinking” and demonstrate why banks must become distinctive in order to be successful.  Participants will learn to challenge current assumptions about markets, customers and competitors and learn how to transform “outside the box thinking” into “inside the bank strategies”.

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