Market Assessment Studies for Community Banks and Credit Unions

While most of our work involves the development of integrated strategies for our clients, we know that some challenges are better met with straightforward market data and information. We also know that many of today’s market opportunities require quick decisions. Our customized market studies deliver the most relevant market information to help you make confident and informed decisions. These studies can help you:

Quantify deposit, loan and investment dollar potential in a market
Rank current and proposed branches/markets using our proprietary point score
Evaluate demographic characteristics of a market
Evaluate the needs, values and preferences of a market and/or a customer/member base
Project how demographic and psychographic characteristics are expected to change
Understand the competitive landscape of a market
Understand product usage and demand within a market

Additionally, this information can help your team make decisions relative to:

Branch and/or institution acquisition opportunities
Expanding your branch network through de novo branching
Understanding the needs, values and preferences of your current customer/member base
Establishing realistic marketing goals based on market information
Product emphasis and appropriate messages for marketing campaigns
Targeting specific target market segments
Aligning your delivery network with your target market

DAYLONG CONSULTING

While many of our engagements start with a clear set of challenges, objectives and overall direction, we recognize that the rapid changes in today’s marketplace present a series of new and often unexpected challenges for financial institutions. Market Insights offers a solution to address this new reality and help navigate these challenges: A day-long work session with your team and our consultants where we’ll help you reframe your strategic priorities within the context of your market opportunities, and outline your next steps as you look to remain relevant and position your institution for growth.