illinois credit union league - annual convention

Chicago Hilton & Towers; Chicago, IL

Joe Sullivan Presents:

Ready, Set, Grow!: Growth Strategies for Credit Unions

April 27, 2007

10:45am-12:00pm

This session explores today’s competitive financial services environment and focuses on growth opportunities for credit unions.  Several paths to growth will be explored including creating a branch presence in light of a new community charter, shared branching options, identifying new markets, quantifying sales, product and marketing opportunities and building a culture of leadership.  Highlighting the latest industry trends, this program focuses on identifying unique market characteristics and capitalizing on growth opportunities for your credit union.

The Hispanic Market: Myths, Facts and Untapped Opportunities

2:00-3:15pm

Hispanics currently make up about 14% of the United States population; by the year 2020, nearly 1 in 5 people in the U.S. will be Hispanic.  With the Hispanic population only expected to grow, it is crucial that financial institutions understand and address this segment with products, marketing and delivery channels.  In fact, the FDIC projects that more than half of all U.S. retail banking growth in financial services during the next two decades will come from America's expanding Hispanic population.  This presentation explores the myths, facts and untapped opportunities with the Hispanic population and provides insight for executives looking to capitalize on this segment.

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