acb - government affairs and mutual community bank conference

Grand Hyatt Washingtonl; Washington, DC

Joe Sullivan Presents:

Marketing to Mutuals

March 7, 2007

Mutual institutions have long held a unique position within the financial services marketplace. The Mutual message of relationships, community involvement and customer service must be targeted to an ever changing audience.

The changing demographics of the markets must be factored into how mutuals communicate their value and share their message.  Whether the challenge is how to attract a younger audience, connect with a more ethnically diverse market or simply stand out in a more competitive landscape, this session is one not to miss.

This action packed session will outline three success strategies for communicating the mutual institution message to a demographically diverse marketplace in a competitive climate where most institutions are attempting to communicate the same value proposition.

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