acb - sales and marketing conference

Hilton Walt Disney World; Lake Buena Vista, FL

Joe Sullivan Presents:

How to Differentiate Your Bank

April 23, 2007

10:30-11:45am

Find out how to determine the key factors that differentiate your bank and communicate effectively to employees, customers and other stakeholders. Defining your brand is more than a logo, it’s key message points and action that supports making your bank standout.

and

Life Cycle Marketing: From the First Account to Retirement Plan

April 25, 2007

8:00-9:15am

Learn how to build a life-cycle marketing strategy that delivers financial services targeted to key life milestones from saving for that first new bike (or iPod) to going to college, buying a car or residential property, and starting a family. Find out how to obtain and track important data to anticipate financial services needs to match each customer’s evolving needs.

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