america's community bankers annual conference

Las Vegas, NV

November 8, 2007

2:00 - 3:15 p.m.

Joe Sullivan Presents:

The Great Demographic Divide

A boomer’s guide to attracting younger employees and customers

While the industry has benefited from an aging customer base, many financial institutions have been too busy chasing after the shifting wealth of aging baby boomers to notice that their customer base is slowly dying.  Most, in fact, have done little to attract a younger demographic as both employees and customers.  This session will explore the trend of an aging employee and customer base; strategies for attracting and developing younger employees; and how this can contribute to attracting younger customers and increasing long-term profitability.  

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