NCCU - 30th annual directors' convention

Rio Hotel & Casino, Las Vegas, NV

Joe Sullivan Presents:

Who Do You Think You Are?

August 9, 2007

Time TBD

Companies like Starbucks, Target, and Apple understand the importance of differentiation - but why should credit unions be worried about it? With newly liberal FOM rules, more and more credit unions are competing for the exact same members. Joe Sullivan, president of Market Insights, shows how differentiation is more than a marketing tool - it is an organizing principal, and it leads to real membership growth.  He shows you how to leverage your credit union’s unique strengths, understand the competition, and communicate and deliver the right value proposition for your market.

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